Build a steady flow of creator content within a short timeframe and achieve a predictable volume of reach
NRAV is a Russian decorative cosmetics brand. Its products are designed to celebrate and express the full spectrum of feminine personalities.
KPI
CHALLENGE
SOLUTION
- Introduced a guaranteed views system: if a creator failed to reach the forecasted monthly view count, we arranged an additional placement at no extra cost.
- Built a pool of 57 creators across different tiers, from micro-influencers to high-profile media personalities.
01
CPV — no more than ₽1
02
Target CPV range — ₽0.60–0.70
Met the CPV KPI in all three months of the campaign:
RESULTS
April: CPV — ₽0.29, reach — 7,300,000+ views
March: CPV — ₽0.79, reach — 1,180,000+ views
February: CPV — ₽0.32, reach — 1,500,000+ views
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