— one of the world’s leading technology and electronics brands. In 2021, the company set a goal to promote its gadgets and expand its reach among the target audience.
The Challenge
Objective
AdAurum’s Solution
03
02
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Establish a successful MyTarget strategy, which had previously failed to deliver results
01
Maintain a low cost per click (CPC) — no higher than 0,23 euro
Previous campaigns failed to generate tangible results.
Several agencies had tried to set up the system, but traffic was being generated without converting into actual users.
The advertising budget was being spent, but there were no sales.
Several agencies had tried to set up the system, but traffic was being generated without converting into actual users.
The advertising budget was being spent, but there were no sales.
We took a comprehensive approach by leveraging innovative technology and advanced analytics
Huawei had previously attempted to launch advertising campaigns on MyTarget, but faced several issues:
To solve this problem, Huawei needed a fundamentally new approach that would optimize MyTarget and VKontakte advertising.
We developed a customized product feed featuring key monthly products and current promotions, which allowed for highly personalized advertising and direct engagement with Huawei’s potential customers.
Integrating a dynamic product feed
Use of the EveryStraus Bidder with Artificial Intelligence
We leveraged our own development — the neural network bidder EveryStraus. It adjusted bids in real-time, purchasing the optimal share of traffic at the right moment, ensuring maximum efficiency of the advertising budget
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We analyzed Huawei’s audience, built highly effective custom segments, and targeted users with the highest conversion potential.
Launched targeted campaigns on MyTarget & VKontakte
Implementing the AI-powered bidder EveryStras
We utilized our proprietary AI-driven bidder, EveryStras, which dynamically adjusted bids in real-time to secure the best traffic at the optimal price, maximizing the efficiency of the ad budget.
03
Launch an effective advertising campaign to ensure high reach and attract new users to both the online store and offline retail locations
By leveraging a strategic approach and AI-driven bid optimization, we successfully solved a problem that previous agencies couldn’t overcome and significantly improved the promotion of Huawei’s branded app
Results
ctr: 0.63%
cpc:
ROMI: 278%
0.15 euro with a target of 22 euro
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