-- a global leader in sportswear and footwear. In 2021, the brand set a goal to increase online store orders and attract high-quality leads through digital advertising.
The Challenge
Objective
AdAurum’s Solution
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Optimize ad campaigns to maximize conversion rates and return on investment (ROI).
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Implement a retargeting system to bring users back into the sales funnel.
Campaigns generated traffic but did not convert into actual purchases
Multiple agencies attempted to optimize performance, yet ROI remained low
Advertising budgets were being spent, but sales were not growing proportionally
Multiple agencies attempted to optimize performance, yet ROI remained low
Advertising budgets were being spent, but sales were not growing proportionally
We took a data-driven, strategic approach to maximize results using advanced targeting and automation.
Puma had previously tried advertising on MyTarget, but faced several key issues:
To solve this, Puma needed a comprehensive digital strategy that would not just drive impressions but convert traffic into paying customers.
Custom Advertising Creatives
We developed engaging and dynamic ad creatives, carefully aligned with Puma’s brand identity and visual aesthetics, ensuring a seamless brand experience across all touchpoints
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We designed highly targeted retargeting campaigns to remind users about the products they had viewed but not purchased, while also attracting new, high-intent audiences to the Puma online store.
Retargeting & MyTarget Advertising
Dynamic Product Feed
We implemented an automated product feed, ensuring that users saw relevant items from Puma’s catalog based on their interests and previous interactions with the website.
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Build an effective digital marketing strategy to attract new buyers through the MyTarget advertising network
By leveraging retargeting, AI-powered automation, and personalized ad creatives, we successfully boosted conversion rates and online orders for Puma, achieving a more efficient and profitable digital marketing strategy.
Results
ROMI:
CTR:
314% on average over the entire partnership period
improved from 0.12% to 0.47%
let's discuss our partnership
