Our objectives were to:
The realme team approached us to launch an influencer marketing campaign for a new smartphone, highlighting its durability and performance in extreme conditions.
-- realme is a global technology brand founded in 2018, specializing in smartphones and smart AIoT devices for younger audiences
THE CHALLENGE
CHALLENGE
SOLUTION
03
05
Coordinate creators, production, and the client team
01
Meet the reach KPI
04
Deliver the campaign within a tight timeframe
02
One of the key challenges was managing a high volume of approvals between the client’s Russian and Chinese offices
Instead of building a one-size-fits-all creator shortlist, we divided the campaign into several thematic directions:
During the preparation stage, we also refined some of the concepts based on our recommendations.
- Outdoor and survival creators
- Athletes
- Female lifestyle creators
- An exclusive video with a leading outdoor creator in Russia
During the preparation stage, we also refined some of the concepts based on our recommendations.
We decided against several integrations in the “strong women” category at the planning stage, as they felt visually and contextually unnatural for the product.
As a result, we shifted the main focus toward creators who could authentically demonstrate the smartphone in extreme environments.
This helped us make the integrations more convincing and the content feel genuinely native to each creator’s audience.
As a result, we shifted the main focus toward creators who could authentically demonstrate the smartphone in extreme environments.
This helped us make the integrations more convincing and the content feel genuinely native to each creator’s audience.
FOR EXAMPLE
Ensure a high quality of integrations
Identify relevant creators
Rights to the exclusive video were granted to the brand for use across its social media channels.
Some of the content was later repurposed for the brand’s own social media.
The agency also established effective workflows for working with a major international client and managing a complex multi-stage approval process.
Some of the content was later repurposed for the brand’s own social media.
The agency also established effective workflows for working with a major international client and managing a complex multi-stage approval process.
Results
Overall CPV
views
₽1,4
2 350 000
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