Achieve large-scale reach through native video content created by influencers while testing multiple short-form platforms and maintaining a low CPV.
Instead of relying on traditional sponsored posts, we focused on short-form videos that were naturally integrated into each creator’s content.
Instead of relying on traditional sponsored posts, we focused on short-form videos that were naturally integrated into each creator’s content.
Dreame is an international brand of innovative home appliances, redefining the standards of home comfort and cleaning through advanced aerodynamics technologies.
CHALLENGE
KPI:
Что сделали
We activated multiple platforms at once, diversifying the campaign and reducing reliance on the algorithms of a single social network. For selected creators, we used a cross-platform approach, with one creator distributing the integration across several platforms.
02
01
Instead of working with a large number of smaller creators, we built a focused pool of three influencers with strong potential for organic reach.
The campaign generated five video placements across three creators, significantly exceeding the overall forecast without a proportional increase in cost per view.
03
01
Target reach — 1,350,000 views
02
Target CPV — approximately ₽0.81
- 121,000+ engagements
- Actual ER per post — 5.7% to 15%
RESULTS
Final CPV
Views
₽0.64 (20% more efficient than forecast)
1 694 689 (+25.5% above target)
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