Increase product visibility among audiences interested in modern home appliances and home improvement. Build a relevant pool of Telegram channels and achieve a predictable volume of views, driving users to the product page on Ozon.
is a global technology leader shaping the future through innovations that make everyday life simpler, more comfortable, and more productive.
CHALLENGE
KPI:
WHAT WE DID
Monitored publication dates and actual performance for each placement, shifting the focus toward channels that generated the highest volume of audience reach.
05
Used unique UTM tracking for every placement, directing users to the product page.
04
Divided the channels into two key content clusters:
Home / Interior / Renovation — to integrate the product naturally into everyday lifestyle content;
Technology / Gadgets — to maximize reach and highlight Samsung’s technological advantages.
Home / Interior / Renovation — to integrate the product naturally into everyday lifestyle content;
Technology / Gadgets — to maximize reach and highlight Samsung’s technological advantages.
02
01
Built a pool of 10 Telegram channels.
Balanced the pool between niche and large-scale channels, from interior-focused communities to major tech channels. This reduced reliance on the performance of any single placement while allowing us to reach different audience segments.
03
01
Target reach — 400,000 views
02
Target CPV — ₽1.43
RESULTS
CPV
Views
₽1.37
482,641
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