Increase awareness of INVITRO’s medical center network and educate the audience about the full range of services available — from laboratory testing and doctor consultations to comprehensive functional diagnostics.
INVITRO is Russia’s largest private healthcare company, positioning itself as a high-tech ecosystem brand in evidence-based medicine and a market leader in laboratory diagnostics.
CHALLENGE
KPI:
01
Monthly reach — approximately 150,000 views
02
CPV — no more than ₽3
- Used personalized promo codes for each creator to encourage appointments and measure the performance of individual placements. The promo codes were used 139 times.
- Continued working with creators whose integrations delivered the highest engagement rates and strongest audience response.
RESULTS
Overall CPV
Views
₽2.50
200,000+
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