How do you select creators for a campaign?

We build a creator pool based on the brand’s objectives, target audience, niche, geography, platform, and budget. We also assess audience quality, content, average reach, engagement, advertising activity, and brand safety.

How do you assess the quality of a creator’s audience?

Before a placement goes live, we analyze follower, view, and engagement trends, as well as audience geography and demographics and any potential irregularities in the statistics. When necessary, we request additional performance data directly from the creator.

Can you work with local creators if a brand is just entering a new market?

Yes. Local creators can help brands adapt their communication to the market’s language, cultural context, and audience preferences more quickly. Depending on the campaign objectives, we can combine micro, mid-tier, and large-scale influencers.

What language is the content created in?

The primary language depends on the market and target audience of the campaign. The brief can be prepared in the client’s preferred language, while the creator’s final content is adapted for the local audience while preserving the brand’s key messages.

Who approves the creators’ content before publication?

We manage the entire process: preparing the brief, collecting content from creators, checking it against the brand’s requirements, and sending it to the client for final approval. Content is published only after the agreed approval process has been completed.

Can you guarantee the number of views?

Organic creator reach depends on platform algorithms and audience response, so an absolute guarantee is not possible for every format. However, we forecast campaign performance based on each creator’s previous results. Where applicable, we can also use guaranteed-view mechanics.

Which KPIs can be used for influencer marketing campaigns?

Depending on the campaign objectives, we can work with reach, engagement, clicks, traffic, promo code usage, leads, and sales. KPIs are defined individually for each campaign at the media planning stage.

How are contracts, payments, and ad disclosure handled?

We manage contracts and communication with creators on our side. Sponsored content is handled in accordance with applicable local regulations and the rules of each market and platform. Before launch, we establish the required ad disclosure process and other legal requirements.

What happens if a creator declines a placement or misses a deadline?

We manage creator communication and deadlines throughout the campaign. In the event of an unforeseen issue, we quickly propose a replacement of a comparable tier and agree on it with the client to minimize the impact on the overall campaign performance.

What does the post-campaign reporting look like?

After the campaign, we collect performance data for each placement and provide consolidated campaign metrics, including views, reach, engagement, clicks, and other agreed KPIs. We also provide insights into creator performance and recommendations for future campaign flights.